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Thrilled to share insights from an article by Dr. Dina Al Nahdy, Chairwoman of Circular Economy Co., on Saudi Arabia's pioneering shift towards regenerative tourism.


This isn't just about sustainability; it's about actively restoring and enhancing the environment and communities.


The Kingdom's Vision 2030 is driving ambitious projects like:


@RedSeaGlobal :

  Setting a global standard for sustainable tourism with a 30% net conservation benefit goal.

@THERIGsa

Transforming an oil rig into a luxury adventure resort, showcasing the power of repurposing.

@qiddiya and @DiriyahCo :


Reimagining entertainment and cultural heritage through a sustainable lens. Circular Economy Co.'s work in AlUla and AlSoudah is a testament to the transformative power of this approach. Regenerative tourism isn't just good for the planet; it's a smart business strategy. It enhances brand reputation, cuts costs, boosts employee morale, and opens doors to green financing.


Let's rethink tourism together!


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